As your dedicated tradeshow lead follow-up call center we will make sure you get the most out of every tradeshow dollar you spend. From follow-up calls, to lead qualification, meeting/conference call scheduling, and comprehensive reporting – you’ll know where every tradeshow lead stands and which tradeshows are worth attending in the future.

Tradeshow Follow-Up Call Center Services
Industry reports state that 88% of tradeshow attendees have not been called by an exhibiting company salesperson in the past 12 months. In addition, a study conducted by the University of Massachusetts Center for Marketing Communications states that 18% of prospective buyers said that they never received the materials that they had requested from tradeshow vendors. That’s precisely why Advanced Business Calls (ABC) exists. We provide you with the professional resources necessary to follow-up on the volume of leads secured at each show. Our call center experts personally pick up the phone and call every one of your tradeshow leads. We follow a disciplined messaging and positioning script to ensure that your brand and company are well represented. These phone calls enable us to conduct a formal qualification process to capture the hottest leads.

Lead Qualification Services
Once we make contact with a tradeshow lead, we conduct a complete qualification process. This qualification process consists of questions compiled between ABC and your sales organization. This ensures that qualified leads are well respected by your selling organization and they clearly understand that specific criteria was met prior to ABC passing the leads back to you.

Meeting and Conference Call Scheduling
Once a lead is qualified, our goal is to secure a meeting or conference call with your sales organization. Depending on how your sales force is organized (inside sales, field sales by geographic territory, channel partners, etc.) we will define up front which sales resource on your side is responsible for a given lead. Based on that information, we will secure one-on-one qualified meetings or conference calls with that representative. Our performance is measured on how many qualified meetings or phone calls we can secure on your behalf.

Metrics and Reporting
To ensure you can make strategic tradeshow investments in the future, we will provide you with comprehensive reports that indicate which shows are delivering the highest qualified leads and the highest phone call-to-meeting ratios. We will work with you to define the metrics and reports that will meet your specific needs. Then we will deliver those reports to you at a frequency that makes the most sense for your business.